Graphic facilitation (aka visual recording) comprehends creating images by meanse of freehand drawing in real-time to visually convey ideas during meetings, workshops, seminars and conferences. Interest in graphic facilitation has surged in the age of Youtube as businesses and individuals noticed that visual facilitation, particularly if carried out by a professional artist, could be a great way to introduce various ideas, promote brands and even display products to the enormous Youtube audience in a fun way.
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| Graphic facilitation is a popular way to promote ideas, brands and products on Youtube |
Graphic facilitator can create dynamic, out-of-the-box visual presentations of almost anything unlike videos, which are more complicated in production, or slide-shows, which are less dynamic and hence boring. I could even compare graphic facilitation with advertising because today’s graphic facilitators try to bring as much fun and creativity to their visual recoding performance as advertising agencies do with more conventional ads. Visual recording is fun to watch and we all know that people memorize anything funny, interesting or emotional much better, faster and for a very long time.
Some businesses have already discovered the power of graphic facilitation in conveying ideas and awareness about products and brands. Thus you can observe the growing number of videos featuring graphic facilitators creating some cool drawings on whiteboards in Youtube. A number of professional teams emerged to create end-to-end visual graphic facilitation videos ready for Youtube. Those teams ask a high price for their visual facilitation services, however they can boast of high quality production, creativity, experience and outstanding drawing talent.
I had noticed graphic facilitation videos on Youtube long before I was hired as a visual facilitator for the first time. I regarded these videos as a rather curious marketing idea, so I began to think it would be interesting to get involved in a visual recording project. Although I was not much prepared, three weeks ago I was commissioned to create a set of time-lapse videos to be used for graphic facilitation purposes by John M. Tate, an Executive Vice President for
Systematic Development Group LLC, who was to present the
LOK-IT Secure Flash Drive at the 2012 Annual Healthcare Information and Management Systems Society (HIMSS 2012) Conference and Exhibition in Las Vegas. Mr. Tate had been kind enough to provide me with the recording of his presentation which fragments I used as voice over for the graphic facilitation video you can watch below.
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